Pricing

Free to start. mallow+ when you want more.

Free

Forever, no account

Included:Blank photocard, instax mini and square sizes
Included:Photo editor: filters, adjustments, crop
Included:True-to-size printing, PDF and 300 ppi image
Included:Free sticker kit (18 stickers, 4 finishes)
Not included:Custom, recolorable sticker kits
Not included:Cut out people from a photo
Not included:Restore old photos with AI
Not included:AI photo editing (with credits)
Not included:Cloud backup of your cards

mallow+

Subscription

Price announced at launch

Included:Blank photocard, instax mini and square sizes
Included:Photo editor: filters, adjustments, crop
Included:True-to-size printing, PDF and 300 ppi image
Included:Free sticker kit (18 stickers, 4 finishes)
Included:Custom, recolorable sticker kits
Included:Cut out people from a photo
Included:Restore old photos with AI
Included:AI photo editing (with credits)
Included:Cloud backup of your cards

Purchases go through the App Store. You can cancel any time in your Apple account settings.

Coming soon to iPhone and iPad

iPhone and iPad · iOS 18 or later

Is mallow free?

Yes. Blank sizes, the editor, filters, printing and the basic sticker kit are free with no account. mallow+ is an optional subscription for custom sticker kits and AI features.

Do I need an account?

No. mallow works without signing up, and your photos are stored only on your device.